Mama Chaka’s to feed the nation
Yvonne Chaka Chaka is better known for entertaining South Africans, but now she’s teamed up with Econ Food Concepts, a subsidiary of Roelcor Holdings, to help feed the nation through an exciting and necessary new food initiative.
Now available in the Western Cape, Mama Chaka’s ready-made meals will allow busy or cash-strapped South African’s living in townships the chance to purchase an affordable and nutritious meal.
“Mama Chaka’s meals will allow people to enjoy fresh, traditional meals on a heat and eat basis which would not otherwise have been possible,” says Dennis Finch of Econ Food Concepts.
Internationally acclaimed singer Yvonne Chaka Chaka says that too many South Africans go to bed hungry and that Mama Chaka’s aims to redress the problem. “This is a good concept where people can get not only affordable, but good nutritious food,” says Chaka Chaka. “This is a good enough reason for me to get involved in the project.”
Chaka Chaka has already sampled the Mama Chaka’s menu and says the food is delicious. “I really love the pap and liver meal. Pap and tripe are my best meals - including samp,” says Chaka Chaka. “This is nutritious food and I am excited that people will have the opportunity to try it themselves. It’s precooked and all you have to do is wash your hands, warm up your food and eat.”
Mama Chaka’s also aims to empower women in the townships by offering franchise opportunities. “There are mamas in the townships who are not working. By creating jobs and the opportunities to run a franchise we hope to change that situation too,” says Chaka Chaka.
Discussing Chaka Chaka’s involvement in the Mama Chaka’s concept, Finch says, “Yvonne has an incredible rapport with the people of this country and Africa as a whole. She is very involved with the upliftment of the black communities and women in particular. She is a United Nations ambassador and is actively involved in many worthy causes. She personifies our vision of and for Mama Chaka’s.”
The first five Mama Chaka’s kiosks will be located in Khayelitsha (two), with one in Gugulethu, one in Kraaifontein and one in Langa. The roll out in the Western Cape will continue at a rate of 5 x kiosks per month into the New Year. The concept will be expanded to Gauteng and KwaZulu-Natal in the second half of 2015.